Who is WSLS 10?

WSLS 10 - On Your Side

WSLS 10 On Your Side

The first television station to serve central and Southwest Virginia, WSLS 10 officially signed on the air December 11, 1952. WSLS 10 was licensed by Shenandoah Life Insurance Company as one of Southwest Virginia’s pioneer stations. WSLS 10’s studios were built in the early 1950’s. WSLS 10’s transmitter site is 13.5 air miles Southwest of Roanoke on top of Poor Mountain which has an elevation of 4,041 feet in Roanoke County.

WSLS 10 is a station of firsts:
  • First television station to broadcast to Central and SW Virginia.
  • First station to broadcast in "full living color."
  • First station to telecast from a remote location.
  • First station to use video tape.
  • First station to originate a network program from the local station (NBC Today Show.)
  • First station to use electronic news gathering equipment.
  • First station to broadcast network programming in stereo.
  • First station to broadcast live local news in high definition in the Roanoke market.
There has been significant growth and changes at the station that benefits ALL our customers:
  • Improved and expanded news coverage and content
  • Full-time, 24-hour Storm Team 10 Weather Center
  • Improved quality of programming throughout the day
  • Increased investment  on promotions
  • Dominant community  involvement
  • Partnerships with local cable networks
  • and more to come...
In recent years, WSLS 10 has been the proud recipient of numerous professional journalism awards:
  • National and regional Edward R. Murrow Awards
  • Peabody Award
  • Emmy Award
  • D Tennant Bryan Award (Media General)
  • Associated Press - Virginia Award
  • Addy Award